NGO Accounting Software Blog

Fundraising is the lifeline of any NGO. Without sustainable donations, even the best programs cannot create long-term impact.
In today’s digital era, NGOs must adopt smart fundraising strategies to reach more donors and build trust.

Here are practical tips to improve your fundraising efforts and grow your NGO’s donations.

1 Create a Strong Fundraising Plan

A fundraising plan helps you stay focused and organized.

• Define your fundraising goal for the year.
• Choose a mix of donation channels (online, offline, corporate, grants).
• Assign responsibilities to your team.

2 Make Online Donations Easy

The simpler the process, the more people will donate.

• Add a donate button on every page of your website.
• Offer multiple payment options (UPI, credit card, PayPal, bank transfer).
• Optimize your donation page for mobile devices.

3 Tell Impactful Stories

Donors give when they feel connected to your cause.

• Share real stories of people or communities your NGO helped.
• Use photos and short videos to show real impact.
• Focus on before-and-after transformations.

4 Build Donor Relationships

Repeat donors are more valuable than one-time contributions.

• Send thank-you emails after every donation.
• Share quarterly impact reports to show transparency.
• Invite donors to events and volunteer activities.

5 Leverage Social Media

Social media can amplify your reach:

• Run fundraising campaigns on Facebook, Instagram, and LinkedIn.
• Use hashtags relevant to your cause.
• Go live and talk about your NGO’s work — it builds trust.

6 Partner with Corporates

Corporate Social Responsibility (CSR) can be a big source of funding.

• Approach companies that align with your cause.
• Offer them visibility on your website and events.
• Show them measurable impact for their contributions.

7 Use Crowdfunding Platforms

Platforms like Ketto, Milaap, GoFundMe are powerful for raising funds for specific projects.

• Write a compelling campaign story.
• Set a realistic target amount.
• Promote it through social media and email newsletters.

8 Host Fundraising Events

Events can raise money and awareness simultaneously.

• Organize charity runs, auctions, concerts, or webinars.
• Invite influencers or local leaders to attract more participants.
• Use the event to collect donations and new volunteer signups.

9 Monitor and Analyze Results

Track which campaigns worked best.

• Measure metrics like number of donors, average donation size, and repeat donor rate.
• Use this data to improve future campaigns.

10 Build Trust with Transparency

Transparency is key to donor retention.

• Publish annual reports and financial statements on your website.
• Show exactly how funds are used.
• Celebrate milestones and publicly appreciate donors.